Marketing Analyst

• We are looking for a marketing analyst.
• You will run marketing/user acquisition campaigns and buy media for our hit title Highrise.
• This role comes with a wide variety of responsibilities: building out marketing reports and analyzing data, establishing marketing best practices, selecting and testing various ad networks, and collaborating with artists to generate high performing creatives.
• This is a highly analytical role, and will require a deep understanding of data analysis and reporting; you will be expected to know complex functions in Excel, at least some basic SQL and have a strong math or statistics background. 
• You'll be working closely with our CEO, product designers and artists.
• This role is fully remote, but applicants based in North American timezones would be preferred.

• Have 2+ years experience analyzing large data sets and taking action based on the analysis, preferably in the digital ad buying space
• Have a BS in Engineering, Computer Science, Mathematics, Economics, or a related technical/business degree
• Have a deep analytical background, with ability to construct complex spreadsheets and run SQL queries
• Analytically assess marketing metrics like ROI, ROAS, CPI, CPA, etc.
• Think logically with the ability to quickly identify new opportunities or challenge the status quo
• Communicate effectively with both artists and product managers
• Know how to write clearly and succinctly, as this is a fully remote position
• Bonus points for: passion for games; advanced degree in Engineering, CS, Math or related fields; deep understanding of A/B testing frameworks; deep familiarity with SQL

• Running user acquisition campaigns across a variety of supply partners (like Facebook, Google, Snap and ad networks)
• Help build and iterate on our marketing infrastructure for creating, managing and tracking performance campaigns
• Conduct technical analysis to optimize campaigns and share learnings
• Design and execute A/B tests to maximize ad performance
• Collaborate with marketing creative artists to generate high performing creatives
• Establish processes and best practices for segmentation, targeting and creative
• Work closely with the CEO to establish ROAS and growth KPIs
• Long-term, grow the paid marketing team with full-time hires and interns

Within 3 months you'll...

• Evaluate our marketing infrastructure and spec out improvements
• Evaluate our analytics infrastructure and spec out improvements
• Build a custom marketing performance report via APIs and spreadsheets
• Evaluate our current marketing efforts and define a roadmap for running yield-focused hypotheses
• Develop a working relationship with artists, engineers and product designers at Highrise
• Develop a deep understanding of user motivations in Highrise after conducting dozens of user interviews

Within 6 months you'll...

• Implement a sustainable, long-term marketing and analytics infrastructure
• Execute on a performance marketing roadmap that might involve paid social, paid search and influencer marketing
• Identify opportunities to improve our process
• Identify ROI positive paid marketing or media buying opportunities
• Track ROI and ROAS on a continuous basis
• Work closely with artists and animators to develop a creative pipeline

Within 12 months you'll...

• Manage a marketing budget of $1M+/month
• Hire user acquisition analysts and interns to improve operations
• Hire artists, animators or agencies to scale marketing's creative team
• Contribute to the strategic direction and vision for the company and its products

Necessities

• Personal Information
• Questionnaire
• Resume or CV
• Legal

Optional

• Cover Letter
• Social Profile