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Marketing Analyst

Pocket WorldsPosted 12 hours ago🌍 RemoteCompany Size:21-50

Job Description

  • We are looking for a marketing analyst.
  • You will run marketing/user acquisition campaigns and buy media for our hit title Highrise.
  • This role comes with a wide variety of responsibilities: building out marketing reports and analyzing data, establishing marketing best practices, selecting and testing various ad networks, and collaborating with artists to generate high performing creatives.
  • This is a highly analytical role, and will require a deep understanding of data analysis and reporting; you will be expected to know complex functions in Excel, at least some basic SQL and have a strong math or statistics background. 
  • You'll be working closely with our CEO, product designers and artists.
  • This role is fully remote, but applicants based in North American timezones would be preferred.

You Are...

  • Have 2+ years experience analyzing large data sets and taking action based on the analysis, preferably in the digital ad buying space
  • Have a BS in Engineering, Computer Science, Mathematics, Economics, or a related technical/business degree
  • Have a deep analytical background, with ability to construct complex spreadsheets and run SQL queries
  • Analytically assess marketing metrics like ROI, ROAS, CPI, CPA, etc.
  • Think logically with the ability to quickly identify new opportunities or challenge the status quo
  • Communicate effectively with both artists and product managers
  • Know how to write clearly and succinctly, as this is a fully remote position
  • Bonus points for: passion for games; advanced degree in Engineering, CS, Math or related fields; deep understanding of A/B testing frameworks; deep familiarity with SQL

Your Tasks

  • Running user acquisition campaigns across a variety of supply partners (like Facebook, Google, Snap and ad networks)
  • Help build and iterate on our marketing infrastructure for creating, managing and tracking performance campaigns
  • Conduct technical analysis to optimize campaigns and share learnings
  • Design and execute A/B tests to maximize ad performance
  • Collaborate with marketing creative artists to generate high performing creatives
  • Establish processes and best practices for segmentation, targeting and creative
  • Work closely with the CEO to establish ROAS and growth KPIs
  • Long-term, grow the paid marketing team with full-time hires and interns

Within 3 months you'll...

  • Evaluate our marketing infrastructure and spec out improvements
  • Evaluate our analytics infrastructure and spec out improvements
  • Build a custom marketing performance report via APIs and spreadsheets
  • Evaluate our current marketing efforts and define a roadmap for running yield-focused hypotheses
  • Develop a working relationship with artists, engineers and product designers at Highrise
  • Develop a deep understanding of user motivations in Highrise after conducting dozens of user interviews

Within 6 months you'll...

  • Implement a sustainable, long-term marketing and analytics infrastructure
  • Execute on a performance marketing roadmap that might involve paid social, paid search and influencer marketing
  • Identify opportunities to improve our process
  • Identify ROI positive paid marketing or media buying opportunities
  • Track ROI and ROAS on a continuous basis
  • Work closely with artists and animators to develop a creative pipeline

Within 12 months you'll...

  • Manage a marketing budget of $1M+/month
  • Hire user acquisition analysts and interns to improve operations
  • Hire artists, animators or agencies to scale marketing's creative team
  • Contribute to the strategic direction and vision for the company and its products

How to Apply

Necessities

  • Personal Information
  • Questionnaire
  • Resume or CV
  • Legal

Optional

  • Cover Letter
  • Social Profile
Apply now

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