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User Acquisition Specialist

Next GamesPosted a day agoFull TimeCompany Size:101-200

Job Description

  • Are you a skilled performance marketer with experience in successfully growing apps or games through mobile user acquisition campaigns?
  • Are you passionate about games and understand the trends in mobile gaming, user acquisition, user behavior and monetization?
  • Next Games is growing and we are looking for an analytically strong user acquisition professional who wants to make a direct impact on the growth of the business through performance marketing.

  • Your mission at Next Games is to be hands-on in managing the full cycle of our user acquisition campaigns working closely with our brilliant analytics and games teams, as well as the rest of marketing.

You Are...

  • In depth understanding and proven expertise with Facebook mobile ads. Good understanding of Google AdWords for mobile (UAC). Additional platforms a plus (e.g. ASA, Snapchat).
  • Previous budgeting and budget spending responsibilities for ROI based mobile user acquisition campaigns.
  • Good understanding of main mobile marketing tech especially conversion tracking, programmatic advertising etc.
  • Strong analytical and reporting skills.
  • Excellent sense of accountability and ownership. Attention to detail and proactive, hands-on mentality.
  • Excellent negotiations and relationship building skills.
  • Comfortable with working within fast-paced environments, delivering on multiple simultaneous projects.

We consider as a plus:

  • Experience with ASO
  • Experience in the gaming industry.

Your Tasks

  • Responsible for planning, setting up, monitoring and analyzing mobile user acquisition campaigns.
  • Evaluate key performance metrics and optimize accordingly to achieve ROI and growth targets.
  • Independently manage budgets and prepare thorough, dynamic media planning, efficiently allocating budget to different sources based on performance.
  • Analyze and report performance KPIs. Work closely with the BI team to ensure sophisticated data analysis support.
  • Build, maintain and enhance Next Games relationships with mobile UA partners. Negotiate terms to maximize performance opportunities.
  • Select, onboard and evaluate new mobile UA partners.
  • Work closely with the Marketing Design team to ensure optimal content and creative assets performance.
  • Work closely with the games teams to ensure goals alignment and update performance benchmarks.

How to Apply

Necessities

  • Personal Information
  • Questionnaire
  • Resume/CV

Optional

  • Social Profile
  • Cover Letter
Apply now

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