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Brand Marketing Manager

Big Fish GamesPosted 6 hours agoFull TimeCompany Size:201-500

Job Description

  • Big Fish Games is looking for an innovative brand marketing manager with brand building skills and marketing campaign experience to join our marketing team.
  • You will work within the marketing department, working upstream on products in development to help shape and build them into relevant and differentiated brands.
  • This role spans both the management of new upstream concepts in development and supporting existing franchise titles across multiple studios.
  • You should have experience in building strong and recognizable brands, developing launch campaigns and briefing creative content.
  • Successful managers should be able to work cross-functionally and demonstrate excellent project management skills when coordinating teams such as: Studio Marketing, Platform Partnerships, Media, Product Marketing, Performance Marketing, Social and PR to develop 360 campaign work that delivers on core company objectives.
  • You will have experience in life cycle marketing; from strategic brand positioning to developing and implementing key marketing strategies across multiple channels to meet revenue forecast and engagement KPIs.
  • You will be able to drive both earned, paid and owned media strategies through to execution, delivering best in class creative.

You Are...

Skill Set

  • Brand manager expertise in building IP.
  • Upstream work with developer studios.
  • Managed a small product launch or marketing campaign.
  • Organizational and project planning skills, running multiple projects, liaising with internal and external partners, whilst ensuring timely and in-budget deliverables.

Required Experience:

  • Brand Manager with Mobile gaming experience.
  • Brand management experience/training.
  • Bachelor’s degree in a relevant field or equivalent experience.
  • 2-3 years in-market relevant experience.
  • A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels.
  • An excellent team player with a proactive, positive, self-serve attitude.
  • Excellent analytical, verbal and writing skills.

Your Tasks

Brand & Product Development

  • Understand the processes and flexibility needed to work with studios during upstream game development cycle.
  • Work with studio to align on brilliant brand basics; positioning, visual identity and toolkits.
  • Prepare launch plans and make sure the wider marketing team are briefed prior to launch, ensuring synergy in communications and creative.
  • Work with research leveraging player insights positioning games effectively.
  • Build brand guidelines and documentation for product launch readiness.
  • Ability to write clear and well-thought creative briefs.
  • Day to day management of internal and external creative partners.

Campaign Management & Marketing Planning

  • Communicates timeline, risks, issues, and mitigation plans both verbally and in written format.
  • Prepares quarterly calendars and marketing plans to support live titles.
  • Expected to participate and provide constructive feedback in marketing project kick-offs.
  • Can plans and execute promotional marketing campaigns.
  • Ability to pull and analyze data around engagement marketing campaigns and drive actionable consumer insights.
  • Is able to interface with external teams with some assistance (UA, CS, email, Social).
  • Works with other direct contributors independently to meet project goals.
  • Leads individual projects with minimal help.
  • Expertise with tooling and live ops support would be beneficial.

Team Excellence:

  • A great team player, always willing to support and collaborate with wider marketing team.
  • Entrepreneurial with bright ideas around how to optimise creative; bringing in inspiration from the broader market and improving efficiency with ways of working. 
  • Ability to self-serve is a must.  Someone that is proactive to seek out information and share findings more broadly.
  • Excited to work in the growing gaming space!

How to Apply

Necessities

  • Personal Information
  • Questionnaire
  • Resume or CV
  • Legal

Optional

  • Cover Letter
  • Social Profile
Apply now

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